Individualistic oriented cultures tend to prefer low context communication and communal oriented cultures tend to prefer high context communication. Low context culture includes countries like United States, United Kingdom, Germany and Switzerland etc where as high context cultures are that of China, Japan, France, and India etc.
First used by author Edward T. Hall, the expressions “high context” and “low context” are classified for cultural differences between societies. High-context and low-context communication refers to how much speakers rely on things verbal and non-verbal to convey meaning.
In Edward T. Hall’s view, a high-context (HC) culture is one in which people are deeply involved with each other. Due to the intimate relationship among people, a structure of social hierarchy exists, and individual inner emotions are kept under strong self-control.
Depending on the amount of information conveyed, cultures are classified as being high-context and low-context. However, this type of segregation is not rigid, but takes the form of a gradient since the contextual base of a culture is not a quantifiable but relative concept.
The differentiation between high and low context cultures is meant to highlight differences in how cultures communicate. High-context cultures will use communication that focuses on underlying context, meaning, and tone in the message, and not just the words themselves.
In high context cultures, communication is largely implicit, meaning that context and relationships are more important than the actual words, and therefore, very few words are necessary. In low context cultures, the message is communicated almost entirely by the words and therefore needs to be explicit.
China is predominantly a high context culture country, whereby information on purchase decision is usually referred to family members and friends.
High context In a high-context culture, there are many contextual elements that help people to understand the rules. As a result, much is taken for granted. This can be very confusing for person who does not understand the 'unwritten rules' of the culture.
High-context cultures have been shown to respond very well to websites that include a lot of animations, sounds, graphics and other interactive elements.
High-context cultures are those in which the rules of communication are primarily transmitted through the use of contextual elements (i.e., body language, a person's status, and tone of voice) and.
High context defines cultures that are usually relational and collectivist, and which most highlight interpersonal relationships. Hall identifies high-context cultures as those in which harmony and the well-being of the group is preferred over individual achievement.
High-context cultures are all about the situation, and respond much better to ambiguity, especially if it has some flair to it. Whereas low-context cultures prefer more words (to a certain extent), high-context cultures prefer more images. China, Japan, Turkey, and Mexico are some countries that lean towards high-context.
Leadership across High- and Low-Context Cultures - Which Styles are being preferred by Germany and Turkey? - B.A. Corinna Colette Vellnagel - Essay - Communications - Interpersonal Communication - Publish your bachelor's or master's thesis, dissertation, term paper or essay.
CULTURAL ANALYSIS REPORT THE CHINESE CULTURE Alfred Chung 100 682 953 International Communication COMM 2201 Annika Hannan Messages are transcended without much explanation or explicit descriptions because it is assumed that the receiver will understand. This is Edward T. Hall’s High Context theory. This is the Chinese culture.
The difference between a low-context and a high-context culture lies in the mode of communication that takes place at the individual dialogue level. In low-context cultures, such as those found in the U.S. and in Scandinavia, dialogues and conversations contain self-encapsulated and very direct messages for which no outside references are required for the listener's full comprehension.Low and High Context Styles: Paradoxes of Culture and Globalization. These examples illustrate differences between low and high context communication styles. People have a dominate way they prefer to communicate and cultures define these styles. There are differences in the way high and low-context culture members behave and interact with each other. However, there are times and situations.This essay will contain sufficient evidence on the difference of high and low cultural context, failure of the Nimchill campaign and demonstrate the failure of ignoring the nature of culture as a tacit philosophy. To begin, “HCC” means high culture context and this is where the symbols are implicit.